Zambino

As social media moves more and more into video offerings, content producers and corporations are looking for the best way to work in the YouTube age.

For the video creators, how do you monetize your creations? What is the best way to make money and keep your followers engaged?

For corporations, including marketing and advertising firms, how do you reach these new audiences? And how do you make your products relevant to this market?

Zambino is the answer to all these questions. Zambino is the first video advertising network geared toward connecting advertisers directly with content producers. Zambino works for everyone involved as a sustainable advertising program.

Content producers create a profile on Zambino highlighting what brands interest them, and what type of products and services they want to promote within their videos. Advertising options range from preroll to product placement, and is up to the content producers. Advertising companies then match up their products and services to the profiles, and provide content to make it a seamless video on YouTube.

Zambino currently runs exclusively within the YouTube community, and has created unique and patent-pending tools to help advertisers and video creators track visits and views for statistics on how the user-produced content is performing, as well as how much money it has earned.

In discussions with top YouTube producers, and the top talent in the video blogging community, there has been a consistent theme: the lack of true monetization of artistic content. While YouTube and other content delivery systems have helped make user-generated videos viral and reach new and larger audiences, the producers themselves tend not to be fully compensated for their work.

The consensus with marketing and advertising professors and executives, has been that while advertisers and corporations are looking into social media, there has not been a smart and consistent ways to reach the right audiences with the right messages. The new social media has inured the audience to ignore marketing messages, but when embedded in a smart way into media, the audience reacts and responds.

Zambino is headquartered in Boca Raton, Florida and was founded by Adam Richman, a 17-year-old entrepreneur, and Jacob Visnick, a 29-year-old entrepreneur.

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• Patrick Mautsch wrote (2 years ago):

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