Paper-Feet by Creative Opportunity Gear

What issue will your venture address?
*waste reduction - social responsibility - ethical labor standards - footwear innovation*

In the US alone we send 3 million billboards a year to landfills or about 10,000 tons of vinyl (2008 EnKad Sciences). 2000 full-grown elephants don't even weigh that much! With 25 million square meters of vinyl wasted per year (enough to cover the state of Massachusetts), Creative Opportunity Gear is offering innovative solutions by upcycling (repurposing) these typically non-recyclable expired advertisements into affordable consumer goods.
Our first invention is Paper-Feet: portable eco footwear.

Why are you pursuing this specific issue?
*pursuit of barefoot bliss via pocketable eco sandals – save the world with sandals*

Paper-Feet's inventor, Jimmy Tomczak, loves the beach and a good adventure. He lives on a lake where you'll find him barefoot, but because shoe-free fun is not always possible he designed Paper-Feet – recycled minimalist footwear with reflexology benefits – to save his feet and then envisioned Creative Opportunity Gear to save the world. Paper-Feet are go-anywhere-portable and so comfortable they give a natural massage (reflexology). Best of all, at $9 USD, everyone can afford a pair and proudly wear a made-in-America product constructed with recycled materials and fair labor.

How will your venture solve this problem?
*barefoot benefits education - unique product line - repurposed, recycled materials - fair labor*

Paper-Feet, the world's thinnest flexible flip-flop, are simple, fun, and portable foot protection whenever-you-need-it.
Billboard vinyl, is a 3-layer composite material where the fibered polyester core is coated with flexible PVC on either side to yield the desired texture and weather-worthy printable properties. Unfortunately, the integration of PVC into the polyester core makes separation of either component uneconomical, and complete recycling not feasible. For this reason, reusing the material to manufacture Paper-Feet is an earth-conscious decision.

Other companies have established proof-of-concept, selling bags and backpacks made of billboard vinyl. Back-to-basics barefoot culture is also thriving. Products like Vibram’s Five Fingers (minimalist shoes) and books like Born to Run by Christopher McDougall have been featured in the mass media as more and more people realize the benefits of natural barefoot living. Our primary market is college students who need a simple sandal for daily dorm life or portable protection in extreme situations.

Paper-Feet: paper-thin eco footwear by Creative Opportunity Gear
Save the World, Save Your Sole
www.paper-feet.com

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