CnXn Apparel

CnXn, short for Connection, is a jumpstart sports apparel company based in Cleveland, Ohio. We will operate as a social entrepreneurship. CnXn revolutionizes the way you think about apparel. With our multidimensional approach, we transform the shirt on your back into a walking advertisement for social change.

CnXn aims to connect people from diverse socioeconomic backgrounds, hence the name CnXn. In order to do so, CnXn introduces a unique marketing strategy that has never been done before in the sports apparel industry. In select urban cities, customers will have the chance to add their area code to any piece of apparel. For example, in Cleveland, customers can add 216. Thus, in Cleveland, we have created “The 216 Connection.”

The area code style is based on the premise that everyone, regardless of their financial situation, can identify with the area code from their hometown. We have created a multi-layered shared element in which the potential customer will align with our causes while simultaneously sharing their hometown pride with the area code logos.

Our long-term goal is to have a profound effect on education and athletics in inner-city communities. Once CnXn becomes sustainable, we will donate a percentage of sales or equipment, to inner-city schools and their athletic departments, enabling the student athletes to have a more positive experience on and off the field.