Ads Of Kindness: Social E-Challenge Project

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Ads of Kindness will be a unique website allowing users to commit acts of kindness by watching targeting advertisements. Viewers earn "kind coins" as they watch, and have the opportunity to earn additional coins by answering survey questions. At the end of their session, they can leave the coins in their bank and save up for a bigger donation, or they can donate straight away to the charity or cause of their choice.
What makes Ads Of Kindness different from a regular donation is the fact that there is a true conversion rate of Kind Coins to actual benefits; for example, 100 Kind Coins can be converted into 3 meals for a hungry child in Africa.
By making the connection between viewers' time and their real-world positive impact, we believe that people will take more joy out of their donations and return to the site to continue earning coins.
We believe that advertisers will pay a premium to get their ads to people with demographic information on file and who have selected to view that particular category of commercials; additionally the opportunity to include a questionnaire in their ad or promo will make our service unique.
We believe that Ads of Kindness can efficiently convert ad dollars into meaningful donations.

• Rajesh Patil wrote (1 year ago):

  Please contact me, I am interested to work with you.
  thanks
  RP

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