Walter Feigenson
Early-stage Company Leader and Mentor. Managed several #1 and #2 productivity software programs "back in the day." Committed to sensible social networking for business. I help product visionaries realize their dreams. www.linkedin.com/in/wfeigenson
| Headline: | Entrepreneur |
| Work status: | Living The Dream |
| Website: | http://feigenson.us |
| Industries: | Computing, Information Technology, Internet |
| Skills: | Business, Copy Writing, Editing, Entrepreneurship, Event planning, Investment, Leadership, Management, Marketing, Negotiation, Public Relations, Public speaking, Recruitment, Sales, Writing |
| Location: | Concord, CA |
| Interested in: | Advising startups, Brainstorming, Consulting opportunities, Employment opportunities, Finding business partners, Finding cofounders, Finding team mates, Giving back, Helping friends, Joining a startup, Meeting new people, Mentoring, Offering Expertise, Professional opportunities, Promoting my startups, Providing services to startups, Starting a company, Trading services |
| Tags: | marketing, mentor, startup |
| Schools: | New York University |
WORK EXPERIENCE
| Employer: | Silverado Press |
| Position: | Founder and Chief Operating Officer for Financial Web Marketing Services firm |
| Time period: | January 2008 - Present |
| Description: | • Built back-office components, including CRM and list-processing systems. |
| Employer: | Micropro International |
| Position: | Vice President, Product Management for WordStar, then the No. 1 word processor |
| Description: | • Helped turn NewWord into WordStar 4; sales of upgrades set industry records.
• Served as chief strategist and company spokesman in written media and TV; helped increase sales 33% in less than one year, which led to quadrupled stock price. |
| Employer: | Newstar Software, Inc. |
| Position: | Vice President, Marketing & Sales and Treasurer for WordStar clone software |
| Description: | • Grew sales 250% in one year using guerilla marketing techniques; negotiated company
sale to MicroPro, and led integration efforts after the acquisition. |
| Employer: | Sorcim (Acquired by Computer Associates, Int'l.) |
| Position: | Director, Non-Retail Sales for the 2nd spreadsheet, bundled with Osborn computers |
| Description: | • Managed staff of 14 in independent business unit; had profit responsibility for sales to
OEMs, international distributors, the government sector, and sales to universities. |
| Employer: | Sorcim |
| Position: | Marketing Manager, Productivity Software |
| Description: | • Managed on-schedule releases of SuperCalc and SuperProject; primary trade press liaison; SuperCalc was runner-up for PC Mag Product of the Year in 1986.
• Helped design and prototype windowing software suite that predated Windows. |
| Employer: | Comshare |
| Position: | Product Manager, Micro Decision Support Systems |
| Description: | • Managed Coopers & Lybrand’s AICPA software library; developed plan to migrate
company from timesharing to microcomputer software sales. |
| Employer: | Coopers & Lybrand |
| Position: | Marketing Manager for National EDP Development Group |
| Description: | • Wrote documentation and helped manage development of financial planning product.
• Launched the product and trained CPAs in the US, Canada, and France. |
| Employer: | Financial Visions, Inc. |
| Position: | General Manager for provider of websites and marketing services for financial professionals |
| Time period: | January 2006 - December 2008 |
| Description: | • Managed turn-around of 12-person company; served as CEO with full hiring, firing, and
financial responsibility; doubled customer subscription rate. • Rebuilt marketing, sales, and back office functions; built development group; added and managed Asterisk-based phone system; converted from SugarCRM to vTiger CRM; initiated and gave Webinars for sales and support. |
| Employer: | On Balance, Inc. |
| Position: | Chief Technician for retail computer store |
| Time period: | January 2001 - December 2006 |
| Description: | • Wrote Access-based work order system; installed and maintained wired and wireless networks.
• Built, upgraded, and repaired computers; healed sick Windows installations; recovered data. |
| Employer: | Kivera, Inc. (now part of TeleCommunication Systems) |
| Position: | Vice President of Sales and Marketing for MapQuest competitor in location-based services |
| Time period: | January 1999 - December 2001 |
| Description: | • Led team in procuring $19.8 million second round; business development efforts resulted in buy-out offers from InfoSpace and Yahoo.
• Managed 3 directors; hired and trained staff for Sales and Business Development, Product Management, Strategic Relations, Marketing, and Customer Support. • Led drive into wireless, telematics, and web markets; closed $100k-$500k deals with AT&T, Sprint, AAA, DENSO, Auto Club of SoCal, and Sun Microsystems. |
| Employer: | Clarinet Communications Corp. |
| Position: | VP of Marketing and Business Development for the Internet’s first commercial content provider |
| Time period: | January 1995 - December 1999 |
| Description: | • Negotiated position for ClariNet on Netscape’s home page; negotiated contracts with
Christian Science Monitor, AFP, AP, and UPI; doubled sales to $4 million. • Served as key member of IPO and M&A teams; created business plans and pitched VCs; led integration efforts after ClariNet was acquired by Individual, Inc. |
| Employer: | Jandel Scientific |
| Position: | Director of Marketing and IS for developer of SigmaPlot and other software for scientists |
| Time period: | January 1993 - December 1995 |
| Description: | • Led staff of 9 in $8 million software company; managed $2 million marketing budget for advertising, and PR; created direct mail prospecting that was profitable.
• Overhauled logo system; created highly profitable bundle of 3 top products, which led to integration of entire product line; won featured spot in Microsoft Windows promotion. |
| Employer: | Ashton-tate |
| Position: | Director, dBASE and Special Projects for the 4th largest software company at the time |
| Time period: | January 1988 - December 1991 |
| Description: | • Led team of dBASE V product managers.
• Upgraded MultiMate word processing program; launched PowerStep NeXT spreadsheet. • Acquired and launched Control Room, which won a PC MAG Best of 1990 award. |
| Employer: | The Feigenson Consulting Group |
| Position: | Work experience |
| Time period: | January 1987 - December 1993 |
| Description: | • For Frecom Communications, implemented sales and marketing plan that doubled
sales in three months; ran investment road show that raised capital and supported stock price. • For Novell, wrote “The Connected Network” roadmap for Novell to control corporate connectivity to the Internet; earlier work included launch plan for DR DOS 6 and 7. • For ImageWare Software, launched award-winning image editing and photo retouching software; packaging and logo both also won awards. • For Scitor, guided Project Scheduler 4 to the No. 1-rated project management program. |
EDUCATION
| University: | New York University |
| Degree: | Computer Applications and Information Systems, MBA |
| University: | New York University |
| Degree: | Marketing, BSc |
INFORMATION
| Memberships: | Guest speaker on personal branding at Experience Unlimited and JobConnections.org. |
Walter is Following (6)
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123people
123people is a people search engine that looks into nearly every corner of the Web to help you find information on everyone you (want to) know.
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Plug and Play Clean Tech Investment Forum
Plug and Play is bringing together the "hottest" clean tech start-ups and leading VCs in the clean tech sector. Are you an up and coming clean tech start-up or VC interested in clean tech?
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boxedup.com
boxedup.com is a universal shopping utility - create lists of things that you want to get from anywhere on the web (delicious for products)
Walter's Contacts (2)
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Ed Vasquez
Adrenaline junkie thriving on the thrill of disrupting conventional business models by working with forward thinking start-ups. Directed worldwide PR for companies as large as Fairchild and strategic marketing efforts for leading start-ups.
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Trace Cohen
Entrepreneurship and Marketing graduate from Syracuse University. Currently working at Brand-Yourself.com as Chief Marketing Officer.