Tara Einis
Boston native, Wharton grad, working on product launches
| Headline: | Startup Member |
| Skills: | Business, Management, Marketing |
| Groups: | BASES, E-challenge Competition 2007, Social e-challenge Competition 2009 [inactive], [OLD] Social e-challenge Competition 2008 [INACTIVE] |
| Interested in: | Finding business partners, Getting press, Meeting new people, Professional opportunities, Promoting my startups, Providing services to startups, Starting a company |
| Schools: | The Wharton School |
FULL BIO
WORK EXPERIENCE
| Employer: | The Sightline Group, Los Altos, CA |
| Position: | Consultant |
| Time period: | August 2008 - Present |
| Description: | Work with the Sightline Group Partners on client projects and internal initiatives
Client Project FitBit Competitive analysis, marketing plan development, target demographic research McAfee Develop training tutorials for retail outreach team, deliver online training PlantSense Business development assessment for channel partners Medis Technologies Introduce product into the retail and e-tail sales channel |
| Employer: | Freelance |
| Position: | Freelance Marketing and Business Development Consultant, San Francisco, CA |
| Time period: | January 2007 - Present |
| Description: | Freelance consultant to a wide variety of Bay Area clients
Client Project Tunebug Defined market, wrote business plan, created presentations and marketing materials Chez TJ Created event calendar to attract new clientelle, proposed redesign of menu and decor Four Seasons Concept design and development, merchandising and PR for new nail salon Ridge Vineyards Tasting room and sales consultant, assist in hosting and prep for special events Lush Life Brands Manage PR and events for the San Francisco Saké Club |
| Employer: | Mothers Work Inc, Philadelphia, PA |
| Position: | Divisional Merchandise Manager |
| Time period: | January 2006 - December 2007 |
| Description: | - Merchandising: Oversaw design and overall strategy of $150 million worth of garments and accessories
- Business Relationships: Introduced new vendors, fostered healthy long-terms relationships within industry - Sourcing: Introduced new factories to help achieve gross margin goals and deliver quality products quicker - New Product Introduction: Merchandised and launched new private-label “American Star” collection - Web-Site Development: Oversaw email blasts, web pages and layout, photo-shoot themes, web performance - Budget & Gross Margin Responsibility: Attended all VP meetings in top-line budget and gross margin review - Fashion Forecasting: Nominated to survey Europe, LA, NY trends, present recaps and forecast accordingly |
| Employer: | Mothers Work Inc, Philadelphia, PA |
| Position: | Buyer |
| Time period: | January 2005 - December 2006 |
| Description: | - Merchandising: Planned and oversaw design of $65 million worth merchandise
- Vendor Relations: Successfully negotiated price and delivery (LDP & FOB) with vendors, factories, and agents - Planning: Worked with planning team daily to adjust and forecast inventory density, allocation, and flow - Business Practices: Successful category management, meticulous control over OTB, exceeded all GM goals - Distinguished Achievements: Moved fashion businesses (Dresses) from -20% to +30% comp from Spring ’05 to Spring ‘06; Worked basic/commodity business (Sleepwear) from flat to +5% comp within 3 months - Public Presenter: Frequently analyzed data and presented corporate “Best Seller” Meetings, audience of 100+ - Guest Lecturer: Created case study “How to Build a Better Business”; presented to MBA Retail Operations class at The Wharton School; discussed keys to fixing poor classifications & roadmap for a healthy business |
| Employer: | Mothers Work Inc, Philadelphia, PA |
| Position: | Executive Trainee/Assistant Buyer |
| Time period: | January 2004 - December 2005 |
| Description: | - Selected to participate in Mothers Work’s prestigious Rotational Training Program
- Attended international sourcing trip; promoted to Buyer of $2 million category upon program completion |
EDUCATION
| University: | The Wharton School |
| Degree: | Marketing & Mgmt, BSc |
INFORMATION
| Hobbies: | Enjoy traveling, laughing, cooking, yoga, creative writing, road trips, and wine |
Tara's Startups (3)
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Lucky Beverages
An alcoholic beverage for Generation Y! A sexy brand with enough kitsch, cache, and attitude to become the next Absolute Vodka.
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The Sightline Group
From idea refinement, sourcing, distribution, and launch, The Sightline Group makes sure that your company or product is in the position to succeed.
Tara is Following (4)
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Torque
A vibrant startup founded by 7 undergraduate Engineering students which focussed on giving wireless messaging solutions and products which communicate directly to targeted audiences and service them through various messaging products and tools a...
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skimble
Skimble is an online tool for people to plan, track, and discover their active life. Use skimble to: PLAN: outdoor trips and workouts TRACK: your activities and progress DISCOVER: how easy it is to be active!
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Shufflesome
I pioneered Shufflesome stickers in 2005 as a way to customize iPods. The project is ready to be taken to the next level.
Tara's Contacts (5)
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Avish Dahiya
Global Software & New Media Entreprenuer President, DNA Global Network Inc. (Global Sourcing, Program Management, Management Consulting & Research)
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Ravishankar A.K.
A.K.Ravishankar,23,Chennai, Founder- Biotechnologist2020.com
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Felix Mathew
Indian, 21, Vice President, BASES Entrepreneur's Challenge, Co-lead, 8th Start-Up@Singapore, Singapore's premier business plan competition. Computer Science Major, Addicted to startups and soccer