Stephanie Bouchet

360-degree experience with solid expertise in online marketing, branding, market research, market planning, launch strategy, acquisition and retention programs, guerilla and product marketing.

Interested in helping businesses establishing, launching, growing and re-focusing their brand and/or products.

Prominent member of the European Entrepreneurship community. Acting as marketing mentor, advisor and speaker for entrepreneurship organizations including Seedcamp and Imperial Entrepreneur. Active members of Open Coffee Club, Top Cats, Second Chance Tuesday and First Tuesday.

Employer:	RougeFrog
Position:	Self-Employed (Marketing Connoisseur)
Time period:	April 2008 - Present
Description:	Put in practice over 8 years of marketing expertise developed in world-beating start-ups (Skype, Joost) and blue chip corporations (BT, Warner Home Video) in the digital media, telecom and entertainement industry to help businesses launching, growing and re-focusing their product and/or brand at domestic and international level. Areas of expertise include: online marketing, branding, market research, market planning, launch strategy, acquisition/ retention programs, guerilla and product marketing. Driven by the passion to understand companies' customer & commercial challenges and measure success with every business I work with, being venture capitalists, inspirational start-ups or blue chip companies. Prominent member of the European Entrepreneurship community : acting as a marketing mentor and speaker for entrepreneurship organizations including Seedcamp and Imperial Entrepreneur. Active member of Open Coffee Club, Second Chance Tuesday, Top Cats and First Tuesday. Currently working with very promising start-up businesses including U-MYX, Antics3D and many others. U-MYX (www.u-myx.com) is hiring a marketing associate, check it out http://www.u-myx.com/jobs

Employer:	Joost
Position:	Global Marketing Director
Time period:	April 2007 - March 2008
Description:	Responsible for all aspects of marketing to leverage the Joost brand, drive activation and retention of Joost users globally, including: * Design, implement and manage the annual marketing plan, budget and reporting * Leverage Joost brand awareness at global scale, lead and manage a marketing team * Manage and optimise the global email marketing strategy * Work with content, ad sales and product teams to build and deliver effective acquisition and retention programs * Define and lead the anti-churn program across the company * Drive research requirements, customer insight and product marketing development

Employer:	Skype
Position:	Head of Product Marketing - Paid-for Services
Time period:	January 2005 - November 2006
Description:	Responsible for all aspects of marketing for the paid-for product line (SkypeOut, SkypeIn, Voicemail, SMS, call forwarding), designed to monetise Skype’s customer base in 2006 at global level, including: * Develop and co-ordinate paid-for product line global marketing plan for 2006 * Define marketing strategy, positioning and messaging of paid-for services * Develop and manage successful integrated marketing launches for paid-for services and supporting payments methods, across all markets: US, Europe and Asia-Pacific * Initiate and implement cost effective campaigns to drive awareness and adoption of services within time and budget * Drive key analyses for marketing programme/promotions conducted and key paid-for metrics * Lead the anti-churn initiative for the paid-for portfolio * Drive research requirements, competitive intelligence, and product improvement to keep the paid-for proposition friendly and competitive * Manage one product marketing associate and act as a hub for paid-for marketing across the company.

Employer:	Skype
Position:	Head of Product Marketing - Desktop Client & Free
Time period:	December 2004 - December 2005
Description:	Responsible for all aspects of the marketing to drive Skype download and activation at a global level, including: * Over-achievement of 2005 Skype activation targets from 23 million to 83 million over a year * Developed and co-ordinated 3 major Skype release integrated launch campaigns at global level * Designed and delivered major product launches (SkypeIn, Voicemail) in over 15 countries, across all platforms * Initiated and implement from concept to conclusion the most successful viral campaign to date * Championed the PayPal joint-marketing relationship and plan * Championed the anti-churn initiative for free and paid-for products across the company * Worked closely with the product team to define the core proposition across Skype for Desktop (Windows, Mac) * Drove research requirements for Skype desktop client features.

Employer:	BT
Position:	Marketing Manager - BT Communicator with Yahoo! Messenger
Time period:	July 2002 - November 2004
Description:	Plan, implement and manage marketing activities to drive take up and revenue of BT Communicator with Yahoo! Messenger, in the UK consumer market: * Recognised as a high potential individual – Selected to join the BT Talent Pool * Leading product innovation process, analysing customer & market trends, building product roadmap * Awarded “Key Contributor” for championing proposition development: defining consumer requirements, co-ordinating focus groups, market research, branding, creative design process and product trial (alpha / beta) * Implemented offline/online marketing plan, defining product positioning and pricing strategy * Ownership of all product targets including revenue and cost (managing £3 million dedicated budget) * Liaising with suppliers and Yahoo! instant messaging partner to ensure optimum delivery of plans on time and to budget.

Employer:	BT
Position:	Marcomms Manager (Videophone)
Time period:	October 2001 - June 2002
Description:	Managing the marketing activities to generate demand and drive revenue for BT Videophone in the UK consumer market. * Assisting with all aspects of the product launch, including project planning, monitoring and control * Developing new strategies, such as “the incentive programme”, increasing sales by 35% over 3 months * Managing the year plan of events across the whole of the UK (30 events in total) * Awarded “Key Contributor” for the organisation of a live transatlantic event link up with the US * Creating and managing the production of all promotional materials, by liaising with suppliers and agencies * Managing and developing promotional and campaign activities: including national TV, press, online. * Reinforcing BT brand and product positioning dealing with major national associations and bodies.

Employer:	BT
Position:	Industry Marketing Manager - FMCG Sector
Time period:	April 2000 - September 2001
Description:	Manage B2B marketing activities to generate demand and drive revenue for BT new solutions within the FMCG industry: * Writing and implementing the marketing plan for the industry segment * Defining customer segmentation and driving propositions development within the industry segment * Managing of quarterly campaigns generating an average €23 million of new well-qualified prospects * Awarded “Key Contributor” by the sales department for the delivery of the CRM campaign * Developing relationships with key customers and understanding their strategies in terms of new technologies * Identifying and engaging with key industry bodies by raising BT’s profile within the customer’s industry.

Employer:	Warner Home Video (Video tape & DVD)
Position:	Marketing Executive
Time period:	January 1999 - December 1999
Description:	Assisting Marketing and Product Managers (Action, Comedy, Classical, Kids) in: - The preparation of marketing plan - The launch of new products and development of packaging, advertising and promotional actions - The analysis of the market and Warner Home Video’s position.