Shilpa Shukla

Greenuserexperience.com

Greenuserexperience.com

GreenUserExperience sustains e-green businesses through a holistic eco-system experience which offers a consistent, user friendly, and innovative environment.

• Startup type: Company
• Status: Active
• Stage: Just An Idea

I am a professional User Experience Designer with nearly 15 years of experience working with leading IT companies including Hewlett Packard, SightSpeed (a service of Logitech), Microsoft, J.D.Edwards (a former Peoplesoft company), Nokia, and Apple.

I hold a B.S. and M.S. in Information and Computer Science with a focus in Human Computer Interaction, Software Engineering, and Artificial Intelligence.

My goal is to holistically apply quality design fundaments to inform software developers on how to create an optimal user experience while factoring in the organization's business model, the end-user's context and general design priciples such as interaction, visual, information, and usability concepts. My depth of knowledge in software engineering, human computer interaction and user-centered design combined with my artistic design knowledge has severed as a strong foundation for my career.

I am currently open to and seeking ideas to create my own business based on my core passions and foundational skills, and I am open to consulting, and specific types of full time opportunities to practice UX Management.

Employer:	Logitech
Position:	User Experience Manager
Time period:	June 2008 - December 2008
Description:	My responsibilities included articulating the holistic User Experience vision for future SightSpeed Video Chat Application for both their on-line and offline service; Serving as a liaison between SightSpeed Marketing and Development to support effective collaboration and to ensure correct production of specified user interfaces, bridge communication gaps, and articulate design vision; Gathering design requirements through heuristic and interaction design expert analysis and user research data; Creating design specifications which include design patterns, design frameworks, and storyboards, and detailed design wireframes; Creating and refining user personas for Video Chat applications.

Employer:	Fair Isaac
Position:	User Experience Manager
Time period:	May 2008 - September 2008
Description:	I created, led and managed a User Experience (UX) team to drive the overall Fair Isaac Cooperation (NYSE: FIC) user experience, requirements, information architecture, and usability. I led efforts in the redesign of a Fair Isaac Cooperation (NYSE: FIC) enterprise application suite, a project designed to bring all major Fair Isaac legacy products under a common architecture and common look & feel. The products included finance software applications for Originations, Account Management, Fraud and Collections & Recoveries. The User Interface (UI) redesign included defining the UI framework, common features, plus design patterns and standards & guidelines for designers and developers. I also led efforts in establishing and communicating the vision and charter for the Fair Isaac User Experience across the organization and to clients. In this role I coordinated with Product Management and Development to establish UI Standards as well as setting interface design strategies and enforcing a rigorous development process for all User Interface Design deliverables. • Note: Fair Isaac Corporation (NYSE: FIC) is the leading provider of decision management solutions powered by advanced analytics. Fair Isaac solutions make mission-critical business decisions that are more precise, consistent and agile. Thousands of companies in more than 80 countries use Fair Isaac technology to acquire customers more efficiently, increase customer value and retention, reduce fraud and credit losses, lower operating costs and enter new markets more profitably.

Employer:	Hewlett Packard
Position:	Lead User Experience Designer
Time period:	March 2005 - August 2007
Description:	I led the design and innovation of Photosmart Essential, a PC-based software photo editing application. Through professional design collaboration with Frog Design I have had the rare privilege in engaging in the creation of Photosmart essential from the seminal stages. On an average day I took part in a variety of creative tasks ranging from designing the interaction behavior of a feature, enhancing the user experience of a task, designing a research study (and executing it), as well as working with a milieu of internal stakeholders to filter design requirements, feature requests, beta feedback, and articulate the products design paradigm as well as horizontal interaction design guidelines. Additionally, I led in the basic project management of key deliverables, mentorship of research design, and articulating priorities with our design vendor.

Employer:	Experian
Position:	Senior User Experience Analyst
Time period:	August 2004 - March 2005
Description:	Lead usability and internet market research studies to inform internal stakeholders on customer on-line purchasing behavior. Through data collected from usability and focus groups studies I provided design recommendations to help increase customer retention and conversion rate in order to meet business goals while supporting user experience needs.

Employer:	Mitchell International
Position:	Senior Usability Engineer
Time period:	March 2004 - August 2004
Description:	Lead user experience design of Enterprise-wide Auto Insurance Record Management software, through informed design using data collected from User Centered Design methods.

Employer:	J.D. Edwards (a PeopleSoft company)
Position:	Human Factors and Usability Engineer
Time period:	April 2003 - March 2004
Description:	Conducted longitudinal field studies (e.g. Contextual Inquiry and Ethnography Studies) as well as controlled experimental studies e.g. Usability Lab studies to support the design evolution of enterprise-wide applications for e-Sourcing product lines.

Employer:	Microsoft
Position:	Usability Assistant
Time period:	June 2002 - March 2003
Description:	Assisted in the design and execution of an array of user experience studies ranging from lab based usability studies to qualitative studies e.g. Contextual Inquiry to inform the design evolution of Visual Studio.

Employer:	Hewlett Packard
Position:	Independent Consultant
Time period:	April 2002 - June 2002
Description:	Consulted an R&D team on how to conduct ethnography studies, and performed data coding and analysis to inform development of a Knowledge Management system. Deliverables included a technical report with suggestions on tool and system design.

Employer:	FileNET (An IBM Company)
Position:	Technical Instructional Designer
Time period:	August 2000 - February 2002
Description:	Designed Instructional Design documents for IBM’s Server-side Image Documentation software products.

Employer:	Nokia
Position:	UI Specifier and Designer
Time period:	January 2000 - August 2000
Description:	Designed specifications for UI of cell phones and performed user experience studies to design interfaces to accommodate for Accessibility constraints.

Employer:	Apple Computers
Position:	Process Analyst Research Intern
Time period:	May 1997 - July 1997
Description:	I conducted a User Experience, Contextual Inquiry, Usability and ethnographic-based study of Apple Software Troubleshooting process, with particular emphasis on modeling and defining Apple’s ‘bug management’ process and studying the use of Apple’s bug tracking system.

University:	University of California System - Irvine
Time period:	1993
Degree:	Information and Computer Science, BSc

University:	University of California System - Irvine
Degree:	Human Computer Interaction, MSc

Sports:	Spinning, Running, Yoga
Hobbies:	Gourmet Cooking, Painting, Dancing
Clubs:	Women 2.0
Memberships:	IXDA (Interaction Design Association) San Diego Chapter Co-founder