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Sandra Liu

Ph.D., University of London. B.A, Pepperdine University. M.S.,Veterinary Pharmacology, Ohio State University. M.S., Preventive Medicine, Ohio State University. B.A., Pharmacy from Taipei Medical College. Currently Professor at Purdue University.

Headline: Educator
Skills: Business, Management, Marketing, Retail, Sales
Interested in: Helping members of my groups, Meeting new people, Mentoring, Offering Expertise, Professional opportunities
Schools: Ohio State University System - Columbus, Pepperdine University, University of London

WORK EXPERIENCE

Employer: Purdue University, West Lafayette, IN, USA
Position: Professor
Time period: January 2001 - Present
Description: Professor (Since 2008), Department of Consumer Sciences and Retailing
Graduate Committee Chair, Consumer Behavior Option (Since 2004)
Director, International Training for Discovery Park (Since 2004)

Employer: ESCEM (Ecole Superieure de Commerce et de Management), Poitiers, France
Position: Visiting Professor
Time period: January 2001 - March 2001
Description: Visiting Professor, School of Business and Management

Employer: Northwestern University, Evinston, IL, USA
Position: Visiting Scholar
Time period: January 1999 - July 1999
Description: Kellogg Graduate School of Management
Visiting Scholar, Department of Marketing

Employer: Hong Kong Baptist University, Hong Kong
Position: Associate Professor
Time period: January 1990 - December 2001
Description: Associate Professor (Since 1998), Department of Marketing

Employer: Allergan, Inc., Irvine, CA, USA
Position: Regional Product Manager
Time period: January 1983 - December 1990
Description: Regional Product Manager, East Asia (1988 - 1990)
Senior Clinical Research Associate, USA (1986 1988)
Senior Professional in Drug Discovery, USA (1983 1986)

Employer: Bristol Myers (Taiwan) Ltd., Taipei, Taiwan
Position: Sales Trainer
Time period: January 1977 - December 1978
Description: Sales Trainer, Division of Sales and Marketing

EDUCATION

University: University of London
Time period: 1998
Degree: PhD

University: Pepperdine University
Time period: 1988
Degree: MBA

University: Ohio State University System - Columbus
Time period: 1983
Degree: Veterinary Pharmacology , MSc

University: Ohio State University System - Columbus
Time period: 1980
Degree: Preventive Medicine, MSc

PUBLICATIONS

Articles: Liu, S.S. “The Roadmap for Global Expansion of Evergreen Marine Corp.” Journal of Asian Business Studies. Accepted for publication.
Kotler, P., Kartajaya, H. Hooi, D.H., and Liu, S.S. (2008). Rethinking Marketing: Sustainable Marketing Enterprises in Asia. 2nd Edition. Singapore: Pearson Education South Asia Pte Ltd, Prentice Hall.
Liu, S.S. (2008). Being Your Own Boss: Entrepreneurial Tools for Market Planning and Execution. 2nd Edition, Pearson Custom Publishing.
Liu, S.S. and Chen, J. (2008). “Using Data Mining to Segment Healthcare Market: From Patients’ Preference Perspective.” International Journal of Healthcare Quality Assurance. Scheduled to publish in 2008.
Liu, S.S., Amendah, E., Chang, E.C., and Pei, L.K. (2008). “Satisfaction and Value: A Meta-Analysis in the Healthcare Context.” Health Marketing Quarterly 23(4) scheduled to publish in 2008.
Luo, X., Hsu, M., and Liu, S.S. (2007) “The Moderating Role of Institutional Networking in the Customer Orientation—Trust/Commitment—Performance Causal Chain.” Journal of the Academy of Marketing Science. On-line: s11747-007-0047z.
Liu, S.S. and Lin, Y.Y. (2007). “Building Customer Capital through Knowledge Management Processes in the Healthcare Context.” Healthcare Management Review 32(2), 92-101.
Liu, S.S. and Comer, L. (2007). “Salespeople as Information Gatherers: Associated Success Factors.” Industrial Marketing Management 36(5), 514-521.
Kleindl, B.A. and Liu, S.S. (2005). “Marketing Practice in Transitional Economies: A Four-Nation Study of Market Orientation.” Asian Journal of Marketing. 11(1), 30-55.
Luo, X., Sivakumar, K., and Liu, S.S. (2005). “Globalization, Marketing Resources, and Performance: Evidence from China.” Journal of Academy of Marketing Science 33(1), 50-65.
Luo, X., Zhou, L., and Liu, S.S. (2005). “Entrepreneurial Firms in the Context of China’s Transition Economy: An Integrative Framework and Empirical Examination.” Journal of Business Research 58(3), 277-284.
Luo, X., Griffith, D.A., Liu, S.S., Shi, Y. (2004). “The Relative and Synergistic Effects of Customer Relationships and Social Capital on Firm Performance in China.” Journal of International Marketing 12(4), 25-45.
Luo, X., Sivakumar, K., and Liu, S.S. (2004). “Capabilities-Performance Link in an Emerging Economy: The Moderating Role of Globalization.” Journal of Academy of Marketing Science 10(5), 1-15.
Liu, S.S., Wang, C., and Chan, A.C.F. (2004). “Integration of Multiple Sales Channels with Web-Based Technology – A Case of Pharmaceutical Industry.” Journal of Business-to-Business Marketing 11(1/2), 131-152.
Liu, S.S., Luo, X., and Shi, Y. (2003). “Market Oriented Organizations in an Emerging Economy:
A Study of the Missing Links.” Journal of Business Research 56(6), 481-491.
Liu, S.S., Luo, X., and Shi, Y. (2002). “Integrating Market and Entrepreneurial Orientation in a Learning Organization: A Model for Organizations in Transition.” International Journal of Research in Marketing 19(4), 367-382.
Liu, S.S. and Li, V.K.L. (2001). (Compilers) Hong Kong Enterprises in the World League. Hong Kong Productivity Council. Joint Publishing (Hong Kong) Company Limited.
Liu, S.S. and Dubinsky, A.J. (2000) “Institutional Entrepreneurship: A Panacea for Universities-in-Transition.” European Journal of Marketing 34(11/12), 1315-1337.
Liu, S.S. and Dubinsky, A.J. (2000). “Consumers’ Perceptions of Health Care: The Case of Hong Kong.” Health Marketing Quarterly 17(4), 1-20.
Liu, S.S., Dubinsky, A.J., and Shi, Y. (2000). “Change to Survive: China's New State-Owned Enterprise.” Global Focus: An International Journal of Business, Economics, and Social Policy 12(2), 87-97.
Liu, S.S. and Cheng, M. (2000). “Toward a Framework for Entering the China Pharmaceutical Market.” Marketing Intelligence & Planning 18 (April), 1-12.