Nick Boone
Geography graduate from University of Washington with MSc from Colorado Technical University. Currently working as Executive Vice President at FireRock Research, LLC.
| Headline: | Entrepreneur |
| Website: | http://www.firerockresearch.com |
| Industries: | Computing, Entertainment, Financial, Gaming, Information Technology, Internet, Media, Real Estate, Sports, Travel |
| Skills: | Business, Entrepreneurship, HTML / CSS, Investment, Leadership, Management, Marketing, SQL, Viral marketing, Web Development |
| Location: | Seattle, WA |
| Groups: | University of Washington Bothell Center for Student Entrepreneurship, University Of Washington Entrepreneurship Network |
| Interested in: | Brainstorming, Consulting opportunities, Employment opportunities, Finding business partners, Finding cofounders, Finding experts, Finding team mates, Getting press, Growing my group, Joining a startup, Learning about entrepreneurship, Patenting my idea, Professional opportunities, Promoting my startups, Raising money, Recruiting for my startup, Starting a company, Trading services |
| Tags: | firerock research, seattle wa, stock investment research, stock research, umoo.com, wall street survivor |
| Schools: | Colorado Technical University, University of Washington - Seattle |
WORK EXPERIENCE
| Employer: | FireRock Research, LLC |
| Position: | Executive Vice President |
| Time period: | April 2007 - Present |
| Description: | • Responsible for daily business maintenance initiatives, working close with CEO in developing strategic partnerships, and overall general business development;
• Successfully secured first round of VC for internet start up. • Successful in obtaining patents from US Patent office for product branding. • Ability to make informed business decisions in a business environment, set expectation, accountability, and communicate that information to business stakeholders; • Develop and execute on marketing/ad campaigns; SEM, display, and other online viral strategies on national and local scales for a better than 25% conversion rate; • Strategically manage PR to reduce business risk and apply positive press when those opportunities arise; • Assisted in developing a functional strategic vision for product development and new tools for the financial research market from both technical and usability perspectives; • Responsible for seeking out and acquiring approval for client product testimonial for use in market; • Manage competitive intelligence exercises to ensure competitive pricing models and product functionality; • Creatively develop messages and marketing pillars for products in market; • Developed best practice and process procedures for new products and services for internal and external vision; • Reporting monthly and quarterly business success to its board of directors; • Ability to maintain optimism and an entrepreneurial spirit while working towards an overall goal of creating and automated online stock research business. |
| Employer: | Microsoft Corporation, Redmond, WA |
| Position: | Search Marketing Specialist - Program Manager |
| Time period: | February 2008 - October 2008 |
| Description: | • Founding member of the adCenter Performance Group (APG) supporting internal clients for SEM campaigns on adCenter, Google, and Yahoo;
• Experience working with both medium and premium clients in an SEM role; • Successfully helped launch Microsoft’s Live Search Cash Back (e-commerce platform/product catalog) campaign; ranging budgets of $500K-$1MM/mo, keyword volume of 7+ million keywords; • Successfully migrated Orbitz Travel for Live Search (adCenter) from competitor Expedia.com; helped develop detailed account categorization; Rentals, Cruises, Flights, Hotels, Packages, etc, tiered for management efficiency and optimization. Ranging budgets upwards of $100K-$600K/mo per campaign, keyword volume of 3+ million keywords. This campaign saw an estimated 50+% ROAS; • Successfully assisted in launching short targeted campaigns: Beijing Olympics, Microsoft product launches, and various MSN.com media channels; • Monitored the overall health of the teams campaigns to optimize growth and campaign strategy for conversion and ROI; • Ensured clean data upload for successful and timely campaign launch; • Developed and recommended best practices for ad copy creative including; optimizing CTA, A-B variable testing ad copy, best cases for dynamic and static ad copy, and keyword expansion strategies to increase in CTR and ad position goals; • Communicated adCenter editorial policies, processes, rejection reports to campaign mgrs and key stakeholders; • Created APG’s KPI reporting functions which analyzed metrics of: budget spend, activity requests, and ad copy testing results for our core stakeholders; • Experience strategically building out new client accounts ensuring a transparent timely launch adhering to deadlines of ad campaigns via the Microsoft adCenter tools; • Initiated client 1:1 meetings discussing strategy and campaign requirements, understand expectations, set accountability, and decide how campaign performance would be measured; • Tracked and managed traffic for technical trouble tickets through “adshelp” and escalated those requests when appropriate; • Was advocate for suggesting better usability of future UI application releases; • Proficient using both adCenter/Google adWords UI and bulk upload tools for bid management, uploads, adds, deletes, exports, estimates and imports. |
| Employer: | Microsoft Corporation, Redmond, WA |
| Position: | Business Systems Analyst - Project Manager |
| Time period: | August 2006 - August 2007 |
| Description: | • I worked on a products marketing team at Microsoft (Platform Strategy) that was designated to develop and take customer evidence experiences to market using latest interactive media strategies;
• Worked closely with the field and technical account managers to engage with IT professionals in learning about their enterprise experiences of switching from an Open Source or Linux platform to a Microsoft IT solution; • Developed and executed email blasts informing field and other appropriate stakeholders of our teams marketing programs and migrated that information to our CRM pipelines; • Built out programmatic processes to take new media to market for interactive projects, including: managing against budgets, meeting tight timelines, and appropriate content approvals; • I worked with creative agencies to produce third party case studies, developed flash pilot creative, and other new media for products website re-launch; • Worked to develop streaming video that aligned to the appropriate messaging of our global marketing campaigns, scripting out voice content to ensure messaging alignment, edited b-roll in studio to ensure a well developed product; • Helped to develop podcasts as a new medium for customer evidence distribution based on published case studies; • Tracked KPI of monthly evidence development, produced quarterly analytical reports for global customer evidence and measured campaign effectiveness for campaign stakeholders against our teams evidence goals; • I assisted in managing new content through CMS channels that our team took to market; • I helped to overhaul Microsoft’s product site, ‘Get the Facts’ global marketing campaign and optimized for the best media and evidence to be used; • I supported in building out additional media and evidence for Microsoft’s, ‘Get the Facts’ global marketing campaign for field use, partner teams, worldwide(EMEA, APAC, LATAM), and other related Microsoft products marketing teams. |
| Employer: | Visible Technologies, LLC Seattle, WA |
| Position: | Customer Agent - Project Manager |
| Time period: | September 2005 - August 2006 |
| Description: | • Was a PM for a smaller team, having frequent communication with high profile clients while managing multiple accounts revolving around campaign deployment, SEO, and other organic and paid search strategies.;
• My team consisted of: in-house, copy writer, web dev/designer, and a campaign link strategist deploying proprietary strategy implementation; • Our team’s focus was to effectively manage enterprise company brands and names of unique individuals online against the big three major search engines, Google, Yahoo, and Live Search; • Worked with vendors to develop robust custom CRM to manage and house our account profiles, reporting and analytic functions, and other unique functions for the business; • Primary action items included: developing situation analysis, strategy documents, assisting in project execution, developing specific business process documents, implementing tracking/reporting systems and tools, obtaining approvals on authorized content development and traffic those items appropriately; • Reported our team’s findings and traction post campaign launch to our clients and key stakeholders; • Our team participated in customer calls with, their delegated representatives, PR firms, executive assistants and the individuals themselves. These calls were designed to understand the customers online image issues, understand their online perception goals, and set expectation; • An interesting business to say the least! |
| Employer: | Visible Technologies, LLC Seattle, WA |
| Position: | Marketing Website Development Internship |
| Time period: | December 2004 - September 2005 |
| Description: | • I assisted in creating a newly branded marketing centric website for the start-up, Visible Technologies. This website was created to target customers interested in SEO and PPC and to help increase their overall business ROI. Visible focused their attention to the small business audience in the online space, assisting these companies with their e-marketing, and other general online business marketing goals. |
| Employer: | King County Department Judicial Administration |
| Position: | Fiscal Specialist II |
| Time period: | March 2004 - September 2005 |
| Description: | • I worked as a superior court clerk providing new case numbers for current lawsuits;
• Handled large amounts of U.S. currency; having a vast understanding of the Washington State Superior Court system, it’s, rules, and procedures; • Was chosen to lead the training process on the new Electronic Court Record (ECR) system and to assist and train others on those systems; • Experience handling complex issues, confidential information and sensitive documents; • Developed effective working relationships with managers, records clerks, and other court clerks; • Developed a strong conceptual understanding of the court, its structure, and its process. |
EDUCATION
| University: | Colorado Technical University |
| Time period: | 2005 |
| Degree: | Business Management, MSc |
| University: | University of Washington - Seattle |
| Time period: | 2002 |
| Degree: | Geography (GIS), BA |
Nick 's Startups (1)
View all-
FireRock Research
FireRock Research provides a quantitative stock analysis model that gives a real main street valuation for companies.
Nick is Following (19)
View all-
-
-
-
lilipip
http://lilipip.com We make animated videos about products, services, and concepts putting stories into a form that help them go where they need to go. Unlike traditional agencies, we make business fun and deliver projects with a predictable price an
Nick 's Contacts (2)
View all-
-
Danielle van Asch- Prevot
Theater/ Womenâs Studies from UC Irvine, currently working as Group Manager at YouNoodle.com