Laurel Krause

Mendocino Energy

Mendocino Energy

Cleantech Research and Development ThinkTank on the Mendocino Coast

• Startup type: Company
• Status: Active
• Stage: Prototyping

After more than 25 years of sales/bizdev at tech start-ups in Silicon Valley, I moved to the Mendocino Coast becoming passionately involved in a quickly-developing grassroots, community action to continue to preserve and protect the Mendocino Coast.

In February 2007 PG&E applied for a preliminary permit to generate electricity from hydrokinetics or wave energy off the Mendocino Coast. Recently on March 13, 2008, the Federal Energy Regulatory Commission (FERC) approved PG&E's Prelim Permit to perform feasibility studies and the permit supports PG&E's right to DEPLOY wave energy devices as quickly as possible.

From the onset of this process FERC has denied the City of Fort Bragg, a local fisherman organization, FISH and the County of Mendocino 'Motions to Intervene.' Thus completely refusing local stakeholder input as they move swiftly forward.

For over 30 years, Mendocino Coast locals have embraced safe alternative, sustainable and renewable energy technologies. Now with the looming prospect of wave energy devices and farms of these devices bobbing along the Mendocino coast without a shred of public or local government participation, we are overwhelmed with our concern of the effects of wave energy devices on all sea creatures, the rich flora/fauna of our upswells and the local economy depending on tourist and sea-related dollars.

From these colliding positions (PG&E corporate goals, FERC's misleading energy development process and locals/municipal governments) around this very current topic of renewable energy devleopment, our focus toward creating a Cleantech R&D, Test & ThinkTank on the Mendocino Coast on the entire waterfront of Fort Bragg, California becomes a longer-range goal.

Please visit http://MendoCoastCurrent.wo... and read the "About MendoCoastCurrent" tab at the top to learn more about Mendocino Energy on the Mendocino Coast of Northern California.

Stay tuned!

Employer:	MendoCoastCurrent
Position:	Publisher & Chief Blogger
Time period:	September 2007 - Present
Description:	Tracking renewable energy around the world especially as it relates to the Mendocino coast.

Employer:	DreamView Dome (Fort Bragg, CA)
Position:	Self-employed LaStone Therapist and Reflexology Practitioner
Time period:	December 2004 - Present
Description:	DreamView Dome, a geodesic dome with sweeping views of Bald Hill to the Pacific Ocean, created to promote healing in a private, tranquil environment.

Employer:	Adaptive Real Estate Services (ARES) and edgeio
Position:	Sales
Time period:	January 2005 - December 2007
Description:	Sales for Adaptive Real Estate Services (ARES) and edgeio. Contacted individual Real Estate Agents (warm leads from Real Estate Brokers) to sell personal real estate web sites, training (over the phone) RE Agent to personalize and manage their own site. When edgeio purchased ARES in 2006, continued as sales contractor providing sales research with business development team.

Employer:	Watercourse Way (Palo Alto, CA)
Position:	Massage & Certified LaStone Therapist
Time period:	January 2001 - December 2004
Description:	Self-employed massage therapist also employed at Watercourse Way, an established urban spa featuring hot tubs, massage and spa therapies in Palo Alto, CA. Massage & Certified LaStone Therapist. • Full-time practitioner on Swedish and LaStone massage teams. • Participating as a licensed massage therapist and member of AMTA.

Employer:	RealNames Corporation (Redwood Shores, CA)
Position:	Strategic Account Manager; Key Account Manager.
Time period:	January 1997 - December 2000
Description:	An Internet infrastructure organization enabling Internet-wide brand and simple-language navigation technologies.

Employer:	Publisher's Toolbox (Madison, WI).
Position:	Associate Publisher and National Account Manager.
Time period:	January 1994 - December 1997
Description:	Bi-monthly, direct catalog reselling graphics, DTP, Internet and multimedia products to over 750,000 Windows and Macintosh digital artists and designers. • Generated over $2.5M in advertising space sales each year (Six issues per year). • Developed and managed over 200 successful, long-term relationships with manufacturers of hardware, software and digital content. Key accounts included Adobe, Macromedia, Kodak, Getty Images, Canon and Macmillan Press.

Employer:	Hypermedia Communications, Inc. (Foster City, CA)
Position:	Administrative Sales Manager.
Time period:	January 1991 - December 1992
Description:	Parent company of NewMedia, a monthly trade magazine for desktop publishers integrating multimedia technologies. • Created and product managed MultiMedia Direct, a mail-order multimedia product catalog at David Bunnell’s direction. • Developed sales database for tracking sales leads, complimentary subscriptions and promotional materials distribution.

Employer:	Io Publishing Inc. (San Mateo, CA)
Position:	Director of Sales & Marketing
Time period:	January 1989 - December 1991
Description:	An electronic publishing company reporting on biotechnology business and investment news. Publications include a daily broadcast fax newspaper, BioWorld Today, and a news/online database service, BioWorld Online. • Created telesales and direct mail renewal subscription programs. • Product managed BioWorld Online. • Hired, trained and managed the telesales team.

Employer:	Boardman, Braun & Brooks (San Francisco, CA)
Position:	Account Executive.
Time period:	January 1985 - December 1989
Description:	A full service advertising agency representing Scientific Micro Systems (SuperMac), Ion Systems, Inc., Jones Futurex and Pixar. • Worked with high-technology clients in product marketing, collateral development, packaging and print media planning. • Collaborated with production and creative teams. • Pitched new business.

University:	Boston University
Degree:	Liberal Arts, BA

Clubs:	Master Gardener in the Santa Clara County group since 2003.
Memberships:	Senate Intern