Laurel Krause

Mendocino Energy

Mendocino Energy

At this emerging renewable energy incubator, energy policy is created as green energy technologies and science move swiftly from white boards and white papers to testing, refinement and implementation.

• Startup type: Company
• Status: Active
• Stage: Prototyping

After working for years at tech start-ups in Silicon Valley, I moved to the Mendocino Coast in 2004. It was surprising when shortly after my arrival, PG&E applied for a preliminary permit to generate electricity from waves off the Mendocino coast in Fort Bragg, California. In early 2008, the Federal Energy Regulatory Commission (FERC) approved PG&E's Prelim Permit supporting PG&E's right to explore wave energy.

As PG&E, FERC and locals/municipal governments duke it out, the aspect of creating Mendocino Energy - a world-class renewable energy incubator, exploring federal energy policy in tandem with cutting-edge technologies and science moving swiftly from white boards and white papers to testing, refinement and implementation - remains a key focus.

Please visit http://MendoCoastCurrent.wordpress.com to follow a Silicon Valley technology veteran's passionate view toward forward-thinking, abundant and beneficial renewable energy solutions.

If you wish to learn more about my current projects, please check out SWEEP and Mendocino Energy here.

Employer:	MendoCoastCurrent
Position:	Publisher
Time period:	August 2007 - Present
Description:	A weblog tracking renewable energy developments around the world especially wave energy on the Mendocino coast. Prototyping Mendocino Energy and SWEEP.

Employer:	Adaptive Real Estate Services (ARES) and edgeio
Position:	Sales
Time period:	January 2005 - December 2007
Description:	Sales for Adaptive Real Estate Services (ARES) and edgeio. Contacted individual Real Estate Agents (warm leads from Real Estate Brokers) to sell personal real estate web sites, training (over the phone) RE Agent to personalize and manage their own site. When edgeio purchased ARES in 2006, continued as sales contractor providing sales research with business development team.

Employer:	Watercourse Way (Palo Alto, CA)
Position:	Massage & Certified LaStone Therapist
Time period:	December 2000 - November 2004
Description:	Self-employed massage therapist also employed at Watercourse Way, an established Palo Alto, Californian urban spa featuring hot tubs, massage and spa therapies.

Employer:	RealNames Corporation (Redwood Shores, CA)
Position:	Strategic Account Manager; Key Account Manager
Time period:	December 1996 - November 2000
Description:	An Internet infrastructure organization enabling Internet-wide brand and simple-language navigation technologies.

Employer:	Publisher's Toolbox (Madison, WI)
Position:	Associate Publisher and National Account Manager
Time period:	December 1993 - November 1997
Description:	Bi-monthly, direct catalog reselling graphics, DTP, Internet and multimedia products to over 750,000 Windows and Macintosh digital artists and designers. • Generated over $2.5M in advertising space sales each year (Six issues per year). • Developed and managed over 200 successful, long-term relationships with manufacturers of hardware, software and digital content. Key accounts included Adobe, Macromedia, Kodak, Getty Images, Canon and Macmillan Press.

Employer:	Hypermedia Communications, Inc. (Foster City, CA)
Position:	Administrative Sales Manager
Time period:	December 1990 - November 1992
Description:	Parent company of NewMedia, a monthly trade magazine for desktop publishers integrating multimedia technologies. • Created and product managed MultiMedia Direct, a mail-order multimedia product catalog at David Bunnell’s direction. • Developed sales database for tracking sales leads, complimentary subscriptions and promotional materials distribution.

Employer:	Io Publishing Inc. (San Mateo, CA)
Position:	Director of Sales & Marketing
Time period:	January 1989 - December 1991
Description:	An electronic publishing company reporting on biotechnology business and investment news. Publications include a daily broadcast fax newspaper, BioWorld Today, and a news/online database service, BioWorld Online. • Created telesales and direct mail renewal subscription programs. • Product managed BioWorld Online. • Hired, trained and managed the telesales team.

Employer:	Boardman, Braun & Brooks (San Francisco, CA)
Position:	Account Executive
Time period:	December 1984 - November 1989
Description:	A full service advertising agency representing Scientific Micro Systems (SuperMac), Ion Systems, Inc., Jones Futurex and Pixar. • Worked with high-technology clients in product marketing, collateral development, packaging and print media planning. • Collaborated with production and creative teams. • Pitched new business.

University:	Boston University
Degree:	Liberal Arts, BA

Papers:

MendoCoastCurrent at http://MendoCoastCurrent.wordpress.com tracks renewable energy developments around the world and especially on wave energy on the Mendocino coast.

Hobbies:	Yoga
Clubs:	Master Gardener, Santa Clara County since 2003
Memberships:	Summer Intern to Senator Edward Kennedy