Jesse Gibbs
| Headline: | Entrepreneur |
| Skills: | Business, Management, Marketing |
| Interested in: | Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Recruiting for my startup |
| Schools: | University of California System - Berkeley, University of California System - Davis |
WORK EXPERIENCE
| Employer: | Self-Employed |
| Position: | Marketing Strategy Consultant |
| Time period: | January 2007 - Present |
| Description: | Online Presence Strategy (for Coverity, Inc)
• Led implementation of online lead generation and measurement programs, resulting in 50% increase in lead volume with minimal new expenditure. Market Segmentation Strategy (for LogiGear Corporation) • Consulted with executive team to understand business goals and strengths, and then performed extensive market segmentation and competitive research to identify strongest growth opportunities. Developed positioning and targeting strategies for each segment based on competitive differentiators and company marketing budget and competencies, leading to a significant shift in planned 2008 marketing programs. |
| Employer: | Coverity, Inc |
| Position: | Senior Product Manager |
| Time period: | January 2006 - December 2007 |
| Description: | Product Strategy
• Collaborated with executive management in strategic planning to address market opportunities, business core competencies, and competitive environment. Influenced key decisions that led to 50% annual revenue growth through new market penetration and increased win rates against key competitors. • Built revenue & profit forecasts for new product & partnership considerations and advised executive management on viability of potential product investments, including new products which generated significant revenue upon release. Product Management • Planned rapid 6-week development cycles to introduce differentiating product features aligning with overall company and product strategy and quickly eliminating competitor advantages. • Managed the introduction of three new products within six months, coordinating activities between engineering, sales, marketing, professional services, and technical support teams while providing visibility to executive management. Product Marketing • Conducted interviews, market research, and competitive analysis, using gathered data as inputs for product strategy and requirements, messaging and positioning. • Developed and delivered training to worldwide field sales team addressing messaging and positioning, competition, and product technical details. |
| Employer: | LogiGear Corporation |
| Position: | Director, Marketing & Product Management (2005-06), Product Manager (2003-2005), Software Developer (2000-03) |
| Time period: | January 2000 - December 2006 |
| Description: | • Developed extensive online marketing program, leveraging numerous channels including search engine marketing, search engine optimization, content syndication, e-newsletters and direct email which led to 100% increase in qualified leads without an increase in marketing expenditure.
• Managed and executed all marketing programs for a global software testing company, from lead generation and PR through sales enablement. • Authored several whitepapers and case studies that provided proof for company positioning and were used extensively by field sales team. |
EDUCATION
| University: | University of California System - Berkeley |
| Time period: | 2008 |
| Degree: | MBA |
| University: | University of California System - Davis |
| Degree: | Computer Science, BSc |
INFORMATION
| Hobbies: | Ultra-marathon running, X-C skiing, snowboarding, backpacking, traveling |
Jesse's Startups (1)
View all-
LReady
Leveraging technology to help people get prepared for and stay connected during emergencies.
Jesse's Contacts (1)
View all-
Chris Hulls
On leave from business school to run LReady. Hoping to avoid going back to banking.