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Edryd Sharp *Eds

Product designer and founding member of Woosabi. Former design lead for Sony CIM / MRP software. Passion for branding, hot technology and smart solutions.

Headline: Startup Member
Work status: Living The Dream
Website: http://www.woosabi.com
Skills: Business, Design, Entrepreneurship, Graphic design, Human-Computer Interaction, Product design, Web design
Next step: Our goal is to provide the essential tools for entrepreneurs with smart ideas, budding startups or small businesses to reach profitability and grow as quickly as possible. http://www.woosabi.com/
Location: Cardiff, UK
Interested in: Brainstorming, Consulting opportunities, Finding business partners, Finding experts, Finding team mates, Giving back, Helping friends, Meeting new people, Professional opportunities, Promoting my startups, Providing services to startups, Receiving feedback, Recruiting for my startup, Sharing my projects, Trading services
Tags: ajax, api, apps, british, cardiff, cool technology, crm, european, Innovation, simple solutions, small business, smart, software, startups, uk, web 2.0, welsh, widgets, woocrew, woohoo, woosabi
Schools: University of Wales Institute, Cardiff

FULL BIO

Experience in implementing tailored solutions for corporate, education, and startup brands, products, and services. Passion for applying solid content with strategically relevant technologies to form fun and natural digital experiences.

Core Skills

• Creative Direction
Disciplined to adopt or craft, steer, and appoint a unique visual vocabulary from Brief, mapped with an effective campaign strategy.

• Brand Creation & Identity Design
Strategically focused branding that align to deliver on business goals and objectives.

• Visual Communication Design
Creative print and digital communication collateral with visual continuity.

• Application & Web Interface Design
User centric interface and information architecture to engage, guide, and stimulate users.

• Versatile Toolset
Skilled free-hand drawing, digital photography, composition, colour, and typographic disciplines are complimented by working knowledge of leading production software.

• Focused Professional
Motivated, energetic, and organised, with a friendly disposition applied to team and client relationships. Excellent verbal and written communicator, with proven project management experience.

WORK EXPERIENCE

Employer: Stiwdio Bondo™
Position: Sole Proprietor
Time period: June 2007 - Present
Description: I provide strategic-creative consulting, specialising in consumer and b2b brand experiences. By identifying emerging media opportunities and transforming ideas into compelling product and service experiences, I help start-ups and existing companies to strengthen, evolve and expand their businesses.

http://www.bondo.co.uk/

Employer: Woosabi, Ltd
Position: Creative Director
Time period: May 2007 - Present
Description: Founding member of Woosabi.com, a web-based service that allows users to aggregate essential business resources in one secure space, creating personal and collaborative working environments. I’m responsible for the interface framework and coordinate the rollout of new features during release cycles, as well as managing all aspects of our brand strategy.

Employer: Hello, Digital Media.
Position: Principle Designer
Time period: October 2006 - May 2007
Description: Working on a series of consumer facing web 2.0 projects, I was responsible for coordinating teams of designers and feature engineers during release cycle. Key activity included defining project requirements and drafting product specifications in the form of documentation, wire-frames and mock-up prototypes through to final product delivery.

Employer: Sony Electronics.
Position: Visual Communication Designer
Time period: May 2002 - January 2006
Description: Contributed as lead designer on the development and commercialisation of Sony award winning software for Computer Integrated Manufacturing (CIM) and Material Requirements Planning (MRP).

Collaborated with a variety of business development and marketing groups on high profile b2b product campaigns, brand strategies, and multilingual support services in the US, Europe and Asia.

Employer: Coors Brewers.
Position: Industrial Product Design.
Time period: September 2001 - May 2002
Description: Collaborated with Coors Brewers to produce a detailed market research report and develop a new design concept, addressing drug rape crime and vulnerability issues associated with social drinking culture and habits.

EDUCATION

University: University of Wales Institute, Cardiff
Time period: 1999 - 2002
Degree: BA

PUBLICATIONS

Articles: New Design Magazine. January 2003. Packaging design proposal addressing drug rape crimes, collaborating with Coors Brewers featured in the New Year issue of New Design Magazine.
Papers: Design & Disability Study. 2000 – 2002. Produced a two year academic paper examining disability issues and the key roles of design, titled: “Breaking barriers, a study of disability and universal design”.

INFORMATION

Sports: football, squash, rugby, pool, badminton, swimming
Hobbies: sketching, chilling, trawling the web, movies, music, reading

Edryd's Startups (1)

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  • Woosabi

    Mind your business! truth is, we love products that work well without complexity. so we built a web-based* system that made managing our work easier. your business essentials are split in to individual time saving tools that get the job done.

Edryd is Following (10)

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  • YouNoodle

    YouNoodle is a place to discover and support the hottest early-stage companies and university innovation.

  • Scribd

    Scribd is a Silicon Valley startup creating technology that makes it easy to share documents online. You can think of Scribd as a big online library where everyone can publish original content, including you!

  • SandwichBoard

    The best way to create and maintain a restaurant website.

  • Slide

    New online media startup headed up by the founder of PayPal, Max Levchin. Backed by Mayfield Fund, Blue Run Ventures, Khosla Ventures and the Founders Fund.

Edryd's Contacts (3)

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  • Ambrose Choy

    Got all the dots but not sure how to join them together?

  • Michael Powers

    Product Manager at YouTube, early employee of Slide, founder of Ping (desktop widgets) and Flatland (3DML).

  • Dan Bridge

    British, 35, Serial start-up junkie now launching Woosabi