Craig Shacklett
Managerial Economics graduate from UC Davis, casino marketing background with Harrah's and Norwegian Cruise Lines.
| Headline: | Entrepreneur |
| Website: | http://www.calicasinonews.com |
| Industries: | Entertainment, Gaming, Travel |
| Skills: | Business, English, Entrepreneurship, Languages, Leadership, Management, Marketing, Negotiation, Sales, Spanish |
| Next step: | Launching OfferSort to enhance the casino marketing experience for casinos and gamblers alike. |
| Location: | South Lake Tahoe |
| Groups: | BASES, Big Bang! Business Plan Competition, UC Berkeley Business Plan Competition 2009-2010, [INACTIVE] UC Berkeley Business Plan Competition 2008-2009 |
| Interested in: | Brainstorming, Finding business partners, Finding cofounders, Finding experts, Finding team mates, Growing my group, Meeting new people, Professional opportunities, Promoting my startups, Recruiting for my startup |
| Tags: | casino, Gaming, hospitality, marketing, social networking, web 2.0 |
| Schools: | University of California System - Davis |
WORK EXPERIENCE
| Employer: | Norwegian Cruise Lines |
| Position: | Executive Casino Host – M/S Norwegian Jewel |
| Time period: | May 2008 - Present |
| Description: | • Sole person responsible for casino marketing, promotions, guest relations and player tracking aboard 2,000+ passenger M/S Norwegian Jewel
• Increased promotional tournament sales by over 100% month over month (June to July) and broke the NCL European itinerary sales record for July • Eliminated nightly raffle giveaway (which distracted players from gaming) and replaced it with nightly “Hot Seat” promotion that rewards players using tracking card while playing slot machines. |
| Employer: | Harrah's Lake Tahoe |
| Position: | Management Associate/Charter Sales Manager |
| Time period: | November 2006 - May 2008 |
| Description: | • Managed the Spring 2008 Asian Match Play direct marketing campaign (built target group matrix, graphic design concept, and set reinvestment rate for campaign) resulting in an 18% increase in theoretical win from our Asian guests Year over Year.
• Created the “Beyond Snail Mail” campaign in Total Rewards resulting in a 1000% increase in new email acquisitions month over month • Initiated "Winter Excitement VIP Party Bus" program including all direct mail and internet marketing, event planning, cross promotion with 101.9FM the Wolf, and all legal compliance issues • Created group tracking system which now allows Harrah's bus department to track the play and determine the worth and reinvestment rate of every bus company, route, and rider |
| Employer: | Dublin Toyota |
| Position: | Sales Representative |
| Time period: | June 2004 - July 2004 |
| Description: | • Youngest ever winner of “Salesman of the Month” award, August 2003 (25.5 Cars)
• Leader of Top 4-man Sales team, August 2003 |
| Employer: | California Aggie Newspaper |
| Position: | Advertising Sales Representative |
| Time period: | February 2004 - May 2005 |
| Description: | • Winner of “Salesman of the Quarter” Spring 2004 (last quarter that the award was given)
• Designed new advertising incentive program increased number of long-term contracts by 200% YOY |
| Employer: | AggieTutors/Tutormatcher.com |
| Position: | Founder and CEO |
| Time period: | December 2003 - November 2006 |
| Description: | • Founded tutoring company as a sophomore in college that grew to 12 employees and 17 clients
• Designed website Tutormatcher.com which enabled parents to make appointments with tutors and pay online • Expanded operations to 5 Universities in Northern California |
EDUCATION
| University: | University of California System - Davis |
| Time period: | 2001 - 2006 |
| Degree: | Managerial Economics, BSc |
PUBLICATIONS
| Patents: | Patent pending (filed through Carr Ferrell, LLP) in several new casino marketing methods. |
INFORMATION
| Sports: | • Volunteer coach for South Lake Tahoe Vikings Pop Warner football team (2007)
• 2-year starter on UC Davis Varsity Rugby Team (Rookie of the year in 2005) |
| Hobbies: | • Host of 90.3 KDVS UC Davis weekly Sports Talk Radio Show (2005-2006)
• Proficient in Casino marketing software: Oasis, Harrah's CMS, MWB, Cognos Impromptu, Salesforce.com |
| Memberships: | • MENSA Member |
| Awards: | Salesman of the Month, Dublin Toyota
Salesman of the Quarter, California Aggie Newspaper |
