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I'm a British chap living in Morzine in the French Alps. I spend most of my time doing stuff for brands, big and small. I'm also on the look-out for other start-ups to partner with, or people who can help make my own start-ups better.
:: Alex grew up in the Yorkshire village of Holmfirth, where he was lucky enough to rub shoulders with the Last of the Summer Wine cast on an almost daily basis. He read geography at Durham University, managing to bag a First Class honours degree, the Royal Geographic Society Award for a dissertation and his future wife in the process.
:: He’s worked with brands ever since. As a brand planner, he’s been lucky enough to work at some good agencies and advise some big brands on their communications strategy. Clients such as Guinness, GlaxoSmithKline, Diageo, the WWF, the Co-operative Bank, Yorkshire Water, BP and all manner of Mars brands. That sort of thing.
:: As a one-man band, he’s created identities and branding for a heap of smaller brands, most noticeably in his adopted home of the French Alps.
:: Alex now spends most of his time in the mountains with his wife, young son and two bald cats. He's always on the look out for new start-ups to partner with, or simply watch from afar.
:: And he’s never more than a plane journey from London, where he continues to provide freelance brand consultancy to all and sundry.
WORK EXPERIENCE
Employer:
AMV BBDO
Position:
Strategic Planner
Time period:
June 2006 - June 2008
Description:
In 2006 Alex made his way over to AMV BBDO where he worked on Guinness’s three most successful campaigns to date, created a new pet food category and got Snickers to bring back Mr T. When those weren’t keeping him busy, Alex played an integral role in the ‘Running Club’; an AMV unit dedicated to stretching big ideas into new media spaces and channels. He has also worked on a number of new business pitches.
Employer:
Ogilvy and Mather
Position:
Strategic brand planner
Time period:
August 2004 - June 2006
Description:
When London beckoned, Alex winged his way down to Ogilvy to work as planner on fancy global brands like American Express, Lucozade, the WWF and BP. He never forgot his northern roots though and developed ‘Brand Devolution’; an approach to connect more deeply with consumers at a regional level that managed to bag him a WPP Atticus Award.
Employer:
3CV
Position:
Strategist
Time period:
August 2002 - August 2004
Description:
Back in the day, Alex was a strategist for CSR brand consultants 3CV in Manchester, developing ethically based campaigns for good northern brands like the Co-operative Bank, the Mines Advisory Group and Opera North. He wrote about how to research ethical consumers in a book called the Ethical Consumer. Best of all, he did some really interesting stuff for Yorkshire Water that produced results for both the brand and the children of Yorkshire.
