Start-Up@Singapore

Start-Up@Singapore (S@S) is a world-class business plan competition organized by the NUS Entrepreneurship Society, and supported by the National University of Singapore (NUS) Entrepreneurship Centre and NUS Business School Alumni Association. Launched in 1999 and now in our ninth year, S@S aims to be the beacon for start-ups on their road to success.

Since our inception, S@S has attracted more than 1100 teams and 3600 participants, some from countries as far away as Australia, Canada, Norway, Pakistan, Russia and Greece. In addition to this, S@S has also spawned more than 60 start-ups, including award-winning businesses like tenCube, FriarTuck, PerceptiveI, World Indigo, PurpleAce and Quantagen. Many of these start-ups have gone on to do extremely well in other national and international business plan competitions.

In our formative years, S@S was fashioned solely as a business plan competition. Yet, in recent years, we've grown and evolved to become much more than just a contest. Over and above the capital that we award to start-ups with winning business plans, S@S now provides current and aspiring entrepreneurs with a staggering repertoire of resources, such as educational seminars, team building workshops, mentorship opportunities and networking sessions, to help them make the critical transition from paper to product.

This year's S@S witnessed a record-setting 285 teams and 944 participants taking part in the competition. With an average age of 22, participants were also the youngest ever in S@S' history.

In recognition of our commitment and dedication to Singapore's entrepreneurial community, S@S recently received the Friends of Enterprise (Public Service) Award 2005 from the Spirit of Enterprise.